Marketing for Tradesmen and How to Build a Brand

Feb 11, 2020

Here are some simple marketing steps that will help make you visible to your potential customers.

Understanding Your Brand

At strukta we strongly believe that the customer always comes first, and our customer service is a priority. Think about what you do best that sets you apart from your competition and try and bring these values into all your marketing content.

Create Your Business Website

People tend to look online if they are thinking of contacting a tradesman so creating a professional website for your business will allow you to be easily found. Testimonials from previous customers and photos of previous work are a great way of promoting your business.

Sign Up For Google My Business

Take advantage of Google’s listing service for businesses. Google My Business is free to use and will give you even more visibility for local searches.

Join Social Media

Taking images of the work you are doing and posting these on social media is a great way to create a buzz!

Add Your Listing to Trade Specific Sites

To help you build your online reputation, get your business listed with trade specific sites such as checkatrade.com, MyBuilder.com and RatedPeople.com. Satisfied customers can also leave their testimonials on these platforms.